If you’ve ever dreamed of stepping into a real-life Nintendo world, that dream just got a little closer to reality. Nintendo has officially opened its second-ever retail store in the United States—Nintendo San Francisco—bringing a vibrant, immersive experience to the West Coast.
Located in the heart of Union Square, this new flagship destination isn’t just a store—it’s a celebration of all things Nintendo. Whether you grew up racing in Mario Kart, exploring Hyrule in The Legend of Zelda, or building islands in Animal Crossing, this space is designed to delight fans across generations.
From exclusive merchandise and collectible goodies to interactive displays featuring some of Nintendo’s most iconic characters, the store is packed with charm and nostalgia. Visitors can snap photos with a giant Mario statue, browse themed areas dedicated to fan favorites like Splatoon, Pikmin, and Pokémon, or simply soak up the colorful, joy-filled atmosphere.
This opening marks a major expansion of Nintendo’s retail presence in the U.S., adding to the legacy of the original Nintendo New York store. But what makes this San Francisco location truly special is its West Coast flair—offering a fresh backdrop for fans to connect, explore, and create new memories.
So, whether you’re a local or planning a trip to the Bay Area, Nintendo San Francisco is officially open and ready to welcome you. And as Nintendo puts it best, the goal is simple: to bring smiles to guests of all ages, near and far.
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